Wednesday, January 3, 2018

Commercial Lighting's Impact on Customers

Along with saving on energy consumption, adding to employee morale and productivity, and providing additional safety from accidents or criminal activity, adequate commercial lighting directly impacts your customers, and with that – your sales.
Adequate commercial lighting directly impacts your customers and your sales
Specialized LED lighting designs push quality and efficiency to new heights. Study after study shows how lighting directly correlates with how shoppers perceive your business. Because of this, it is crucial to match your aesthetics to your brand. LED lights serve as the perfect method to finely-tune the atmosphere you desire.

Purchasing Behavior

Your business's lighting strategy can influence all aspects of a customer's purchasing behaviorYour business’ lighting strategy can influence all aspects of a customer’s purchasing behavior. Lighting can draw attention to a product, showcase the quality and features of the product, and even guide the customer to the register.

In a recent study done by Zumtobel, an Austrian lighting
Accurate lighting choices are connected to longer visits and more purchases mademanufacturing company, results show lighting can affect a person’s mood both positively and negatively. Because of this, it becomes incredibly important to match the target customer to your lighting strategy in order to create an appropriate emotional attachment to the brand. The study also showed accurate lighting connected to longer visits and more purchases made. Subject studies also correlated good lighting with cleanliness, quality, and order.

Commercial Lighting Tips
    The use of warm colors for lighting brings customers a sense of familiarity
    Shelf lighting can help seal the deal for unplanned purchases
  1. Avoid uniformly, high-brightness lighting. Instead, create a favorable, layered contrast of three lighting styles: ambient (general lighting), task (visually-aiding lighting), and accent (showcase lighting). 
  2. It’s recommended to illuminate displays to 10x the level of the adjacent general lighting.
  3. If you want to sell it, make it look good by correct color rendering. The use of warm colors brings customers a sense of familiarity. In addition, it’s been suggested that individuals purchase more when products are displayed under daylight, which can also be created through color rendering.  
  4. Accent lighting can highlight new seasonal products or special offers through installing spotlights.
  5. Brighten the areas in which you want to physically lead customers. Furthermore, select vertical lighting vs. horizontal, as this helps customers gain better understanding of the store layout.
  6. Shelf lighting! Lower shelf levels encourage customers to linger, so built-in shelf lighting can help seal the deal.

With these tips aside, commercial lighting isn’t a one-size fits all. Knowing the unique temperament of your target audience and the lighting that best serves them can be what determines whether your customers make their way to the register, or to the exit.

If you want to see what lighting strategy will benefit your company, give us a call.

Find more on City Lighting Products' social channels!

(Source: Greenbiz, Complete Electrical, Aesthetics, Get Deco, Lighting Equipment Sales, Lumastream, Graybar, Top Co. Indirect)

Thursday, December 28, 2017

The Future of Lighting – 2018 Market & Design Trend Predictions

2018 lighting future looks bright in trend predictions Lighting is a crucial component to life; whether personal or professional, adequate lighting has shifted from beneficial to essential.  

Significant changes have occurred just in the past ten years with the introduction of LED filaments and the development of violet LEDs. With many new developments on the horizon, the lighting innovation train doesn’t seem to be slowing down anytime soon.

So, what is expected for the lighting industry in 2018?

2018 lighting marketing increases on all spectrumsAccording to a report from LEDinside, the LED market scale is expected to earn $32.72 billion in the upcoming year. In fact, the LED lighting penetration of the entire market is expected to grow from 22% to 63% by the year 2022.

Industrial, architectural, landscape, and commercial lighting all show signs of continuous improvements and progression in the market. Just in the last year, the stage lighting market brought in a total of $745 million and is predicted to continue that growth.

Yet with all these increases, the price of LED lighting options is actually predicted to decrease. More and more, individuals and businesses are realizing the benefits of LED: more efficient, higher color quality, longer lifespans, and easier to use. Because of this, LED products continuing to replace traditional lighting.

Large lighting companies are expected to launch stage lighting LED products with mono-color and multi-colored lights with high luminous intensity among other lighting advancements sometime within the next year.

With all the statistics aside, what design elements are going to be in high-demand this year?

Natural lighting seems to be the big trend for 2018. Fixtures with a nature-inspired, earthly feel will be largely sought after.
Natural lighting with nature-inspired, earthly feel is a 2018 lighting trend
In addition, gold or metallic fixtures with a vintage feel are also trending. Pendant lamps bring an industrial chic feel with a vintage edge. Either brushed or polished, a warm copper or rose gold color is predicted to fill homes and businesses alike.
Pendant lamps with a metallic, vintage edge is a 2018 lighting trend
Overall, we'd say the status of LED lighting in 2018 is looking pretty bright.

Find more on City Lighting Products' social channels!

(Source: LEDinside, Lux Review, Issuu, and Property24)

Monday, November 27, 2017

Christmas Lighting Trends for 2017

It’s the holiday season, which means traditions galore. But don’t let that stop you from making updates to your outdoor lighting plan this year. From adding more color in creative places to natural alternatives, here’s some great tips to lighten up your yard this December.

Replacing your Christmas lights with LED strands this year will save you energy and money.Although there is more costs upfront when it comes to LED string lights, the savings you receive in energy and cost makes up for it in the long run. They last longer and use about 15% of the electricity that a traditional strand uses.  And LED’s don’t break easily, so you don't have to worry too much about the packing and rough assembly.

LED Colors: These have more of a pop of color as opposed to traditional lights, which have more of a hue.

White Lights: Edging the windows, doors, and roof outline with white lights will make the special features of your home stand out.

Falling Snowflakes: No matter the forecast, your home can be a winter wonderland at all times by suspending LED snowflakes from your trees.

Different Color Bushes: Strategically picking non-matching colors for your landscaping than your home will help to set each apart, adding to the overall illuminating factor.

Incorporating natural lighting via wreaths and pre-lit garland is an easy way to class up your Christmas lighting display.
“Natural” Alternatives
To make your lighting designs look more natural, (especially during the daylight hours), consider the more options that highlight nature around your home.

Garland: Using a pre-lit garland to outline your front porch, and/or decorate your outdoor banisters will bring class to your outdoor decorations. Don’t forget to hang up lighted wreaths on front doors and windows as well.

Lighted Trees: Fully outline your trees and shrubs with a string of lights, or opt for an artificial one and wrap the base in burlap. Various sizes make for an enchanted forest feel.

Outlining your landscape features with LED colored lighting can drastically upgrade your Christmas light display.

Rattan Spheres: Try hanging these from the porch or overhang, or even place a few in large vases or just coupled on the ground. These produce a soft glow and give your d├ęcor more texture.

Added Color
Lamp Posts: Adding an artificial lighted lamp post will turn your home into a Christmas cottage.

Candy Cane Colors: Draw some inspiration from your favorite minty treat and alternate red and white bulbs around your home for a more animated display that sets your home apart from your neighbors.

Opting for an LED color scheme, such as white and red, will set your Christmas light display apart from your neighbors.

Lanterns: Flickering lighting from beautiful lanterns can be an easy and welcoming way to light up your walking paths.

Snowman: Let Frosty the Snowman be apart of the welcoming committee to your home.

Candles: Adding a candle in each window is the time-tested classic lighting display of the season.

Find more on City Lighting Products' social channels!

(Source:  Good Housekeepiong)

Tuesday, November 21, 2017

Green Initiatives That Will Save Your Warehouse Energy

Any warehouse manager or owner knows that their building consumes a significant amount of energy. But there’s a way to save some serious cash while maintaining workable conditions that your staff requires.  

Warehouse lighting doesn't have to come at an expensive cost.

1. Convert your lighting system over to LED
An inefficient lighting system can be the biggest energy consumers in big spaces such as warehouses due to high ceilings using standard highbay fixtures. Converting to led technology as opposed to common metal halide technologies for high bay fixtures, you will be able to save about 75% of energy and costs associated with these lights. Switching out fluorescent tubes in places such as offices or hallways can save nearly 30% of energy when making the switch to LED fixtures. This switch can be one of the most important energy saving tactics to implement.

2. Install skylights
There’s a way you don’t have to pay for lighting at all, and that’s by utilizing the natural light put forth by the sun. Reduce the amount of time you need any sort of light on in your warehouse by installing some skylights throughout the ceilings of your warehouse.

3. Inspect your commercial HVAC system
First and foremost, ensure that your HVAC system is maintained with regular tune ups and filter cleanings. Next, determine which rooms you need to cool/heat for how long each day – if a room is barely in use, turn off the heating/cooling to that room. Last, have the peace of mind to know that the HVAC is system is at the proper setting with a programmable thermostat.

4. Turn off the conveyor
Turning off your conveyor when not in use will surely save money, just like turning lights off when not in use. This goes for any machine that isn’t being used.

5. Conduct building commissioning
If your building isn’t being maintained on a basic level, then no matter what you do, there will be some sort of wasted energy somewhere. Hire a company to run a full audit.

Although addressing these issues and implementing the change may seem initially overwhelming or expensive it pays for itself once you see energy waste and overhead costs decrease after implementing these changes.

Find more on City Lighting Products' social channels!

(Source: My LED Lighting Guide)