Not only does a switch to LED lighting deliver well-documented savings in the form of energy use, research has shown that in supermarkets where half of the store was lit with LED lighting and the other half with fluorescent lighting, the LED-lit portion of the store sold 2% more products per customer over the 21-week study period.
Research shows that younger generations of shoppers tend to do most of their shopping in the fresh and prepared food sections, forcing grocers to look for ways to place more emphasis on foods from the center store aisles. Especially in these center aisles, grocery stores have a specific challenge in making sure lighting is bright and even vertically so that products on each shelf, top to bottom, are well-lit. Brighter, more even lighting makes products look more attractive and easier to read—especially for older shoppers.
More advanced LED lighting solutions can also unobtrusively collect data using customer’s phones. By downloading the retailer’s app, the lights can send signals to shoppers’ smartphones, tracking their location in the store. If users enable location services, the app can help them locate their position in the store and find products they’re looking for, increasing sales. The app can also push coupons to shoppers’ phones to incentivize purchases when they’re in certain aisles or departments. This data collection also lets managers to more closely monitor the store’s occupancy and traffic patterns, allowing them to better schedule staff.
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